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by Sherrie Clark

Ask any writer, and most will tell you they love to read and have since they were a young child. So the bottom line is that to be a good writer, you need to read.

For instance, do you know any musicians who don’t like to listen to music? Just the contrary. Frequently, you’ll hear them refer to other musicians, bands, songs, and albums, revealing that they listen to music quite a bit. They’ll mention the artists who influenced them in their choice of genres and how they had bought and listened to their albums and CDs.

As writers, we’re no different. We have certain authors we favor, certain books we devour, and certain genres toward which we gravitate. The kind of books you read is really the kind of books you should write. Maybe your pick is mysteries or romance or inspirational books about faith. Then those are the topics about which you want to write. Maybe you’ve read lots of books about nutrition and have applied them to your life. In fact, you’ve become an expert on the subject. As a result, you’ve come up with an easier nutritional plan, a different perspective, or information that can supplement all of the other nutritional books you’ve read, and you want to share it with others. Health and Nutrition may be your genre.

Whatever your interest and passion, read as many books on that topic as you can. You’ll be better informed on the topic, especially if nonfiction. You’ll pick up the specific words used in that genre and see how the authors address that market. Also, read books in other genres as well. Expanding your territory is a good thing. Some books combine genres, so it’s good to be familiar with them and their writing. Oddly enough, but read really bad books too. Why? You’ll learn from their mistakes.

Don’t forget to read books about writing. You’ll pick up some valuable tips on what to do and what not to do. After all, if you wanted to upholster your couch, wouldn’t you want to read a book about how to do it correctly before spending a lot of time and money and putting a lot of effort into it? Otherwise, you may not get the results you wanted. So it goes with writing.

Also, reading increases your vocabulary. As writers, we want to have a large pool of words to communicate our message. So read for the enjoyment, and read to learn.

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Sherrie Clark

These days, there are all sorts of ways to tell a story, share a message, or teach a lesson or lessons, from podcasts to YouTube videos to talk radio to television talk shows. You can hear the messenger, and you may even be able to see the presenter. So what is it about a book that makes it different, compelling, and extremely important?

With the other mediums like radio and TV, you hear the presenters. You ingest their tone and inflection, and if through a visual medium, you watch their body language. You receive the message in the way they convey it through their voice.

With a book, however, receiving the message is different. A book is something you read where your inner voice speaks to you through the words. You interpret it on your level and many times, based on where you’re at in life.

A book allows your imagination to run freely. It allows you to picture perceived images in your mind about the message, the setting, the characters, the plot, and the story. If you’re reading a cookbook, you can envision yourself cooking the meal in your kitchen. If you’re reading an inspirational faith-based book, you can visualize yourself walking the path to reach the spiritual fulfillment you seek. If you want to get healthy and lose weight, you can see yourself in skinny clothes. If you love a good whodunit novel, you can picture the gumshoe detective, the cold dark alley, and the insidious murderer lurking in the shadows. However, if you watch this crime thriller on television, you see the characters and setting through the eyes of the director and screenwriter. If you hear a radio host tell you how to lose weight, you use their voice to visualize the effects. Basically, writing a book is a powerful tool to tell a story or share a message because it allows the readers a lot of freedom in the privacy of their mind.

Even better, you don’t have to wait for the replays and reruns. You can just pick that book back up and reread it or sections anytime you like.

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by Sherrie Clark 

Most of us want to write a book, but in actuality, very few do. So
 why don’t more people do it?

Sometimes the answer is simple and can be summed up into one major cause. Sometimes it’s a combination of several reasons. The cause could be justifiable, or it could be a bit more complex where the inhibitors go deeper with fear as the root. Regardless, chances are that the reason or reasons, fear or fears that you may be experiencing are probably shared by others, including professional writers. So let’s address what could be preventing you from writing your book because once you determine your reason, you can confront it and win.

I think the top reasons why people don’t write their book are that they don’t know what to do, where to start, and find the process intimidating. Taking something from your head and turning it into pages for readers to turn may seem overwhelming, but take heart because those days are now gone. The AuthorShip can help you through every step of the process.

Maybe you’re afraid that you’ll disappoint people and that no one will like your book, but how will you know if you don’t write it? You may just have a best seller that no one’s had to privilege to read. Don’t discount your story or message.

Maybe you’re afraid you can’t write a book and that you’ll fail at the process. Although writing a book is a process, it’s a very doable one. When you have someone help you who know what they’re doing, the journey can be much easier, quicker, and the results more professional.

Maybe you don’t know what you can write about, but you just want to write a book. This is something that I can help you figure out so you can move forward with your dream. Maybe you’re putting it off because you’re afraid to start. If so, then defy that fear and start writing your book.

Maybe you feel that you don’t have the time to write a book. Time may be a real issue with which you have to contend, but there are ways to push through the time problem.

The bottom line is, you don’t have to be paralyzed anymore. You can write that book, and it’s easier than you may think.

Whatever you’re reason or fear for not writing a book, discover it, define it, overcome it, and get ‘er done!

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by Sherrie Clark

While growing up and into my adult years, I remember hearing my mother frequently proclaim, “I want to write a book.” Sadly she never got around to it. When she died of cancer at the early age of sixty-five, she literally took that book with her to the grave. As a result, no one will be able to read the message she had always wanted to share.

The facts are that just about everybody has a book inside of them, but very few actually write it. Just like my mother, so many people have taken their books to the grave with them, and we’ll never know what we missed from not reading their words.

So why are people not writing their books? There are many reasons, and one reason I think that sits at the top of the list is fear…fear of not knowing what to do, fear of not be able to complete it, and/or fear that people won’t like their book.

I once heard someone say that when the passion, desire, need becomes larger than the fear, then you’ll be able to push through and prevail. In other words, when the reasons underlying your desire to write a book become greater than the fear of writing your book, then that desire will overcome that fear, and you will succeed in getting your words into the hands of readers.

So think about it. What’s your reason for wanting to write a book? Is it to share a testimony of what has happened to you? Do you want to establish yourself as an expert and/or build credibility in a certain field? A book is a great way to do this.

Do you have a business, ministry, or organization and feel a book will compliment it? It will. Furthermore, a book is a great way to brand yourself as an author ready to be published in any field. Are you passionate about something, maybe a craft or losing weight, and you want to teach others how to do that craft or how to lose that weight? Have you learned a lesson(s) in life that you feel compelled to teach others so that they don’t make the same mistakes and will know how to help themselves? 

Have others been telling you that you need to write a book? Do you want to make extra money to either supplement or replace your current income? A book can do that, and sometimes can do it substantially if done correctly, and there’s nothing wrong with having that aspiration.

But whatever your reason for wanting to write a book, focus on it, dwell on it, and get ‘er done!

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101 by Sherrie Clark

We all love to read those books that are hard to put down, those books that compel us to turn the next page even when we should be doing something else. Then when we’re away from it, we can’t wait to pick it back up again and read more.

So what can we as authors do to write our book in a way that has the same kind of effect on our readers? How can we take our book from good to great?

There’s really no secret formula. It’s about telling a story that engages readers, and in so doing, provoking their senses so that they experience the sensations you desire. One way to accomplish this is through descriptive writing.

Sound a bit overwhelming? It doesn’t have to be. When writing a scene, consider everything in your setting. What is the year, the season, the month, the location, and/or the time of day that it takes place? For example, does the scene take place on a cold, blustery February day? Does it take place in the middle of the night on a dark deserted road? Is the setting on a plantation in the deep south during the Civil War? Does it take place in the mountains of Colorado, or in the middle of rush hour traffic in New York City, or on a cruise ship in the Caribbean? All of these are external influences that set the mood.

Now think about the influences that internally affect your character. What does he or she see, feel, smell, hear, and taste within your setting? For instance, is your character taking a midnight stroll on a beach?  Does he feel a cool breeze coming off the ocean and sand between his toes? Does he see stars in the sky? Does he smell the salt in the air? Does he hear the waves lapping upon the shore?

Maybe your character is sitting in a hot classroom taking a test. Does she feel anxious? Is she hot because the air conditioner is broken? Does she taste the sweat on her upper lip? Does she smell the musky wood from the old desk? Does she hear the clock ticking in the silence?

Becoming aware of your own sensory perceptions helps you understand your characters’ senses. When you do, your readers can’t help but feel what the characters are feeling. Even better, after sharing the same sensory experiences with your characters, they can’t help but bond with them. They’re hooked, and if you don’t let up, there’s no turning back for them.

Once that happens, sit back and smile because you, my friend, have just accomplished what all authors strive to do: you have created a bona fide page turner.

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by Sherrie Clark

The beginning of your book should be the set up where you explain characters, relationships, the setting, and the situation or the conflict. Your first words are the ones that are going to grab readers and hook them. But don’t let up. You still must strive to keep them glued to the pages of your book and reading them.

Pay attention to the middle of your book. It should be the longest part and can sometimes be the most difficult to write. Make sure the middle of your book sustains your beginning and your hook. You don’t want it to disappoint as you develop your story but instead inflict a sense of urgency. It needs to compel the reader to need to know what happens next.

Pack it full of conflict. This is crucial because if you don’t have conflict, you don’t have a story. Give it a series of complications and challenges, and give your readers some surprises along the way. Make sure you insert important events, topics, and other things that keep readers turning page after page. Take them on a ride where they don’t necessarily know where they’re going, but they should have fun along the way.

The middle is the part of the book where you can lose your readers, but it’s also the place where you can shine. If you make it powerful, then you can hold your readers’ attention, and isn’t that what we all want as authors?

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Hook ‘Em with a Hook

by Sherrie Clark

When you’re deciding whether or not to buy a book, what is it that tips the scale and converts you from a potential reader to a reader? Chances are there was something about that book that hooked you.

What is a hook? It’s something that compels someone to say, “I’ve got to know more about this book.” Think of it as a shepherd’s crook that uses its hook to pull someone in the desired direction. In this case, the desired direction is buying your book, reading it, and grabbing hold of your message or story.

Your hook can be your title, your book’s cover, the back cover blurb, your book’s Introduction, and even your chapter titles. These are your chances to grab their attention, so make sure you apply a lot of effort on each. If you’re not a graphic artist, I would suggest hiring a professional book cover designer because this, along with your title, will be your reader’s first impression. These components will either cause potential readers to take the time to pick up your book and read the back cover. At this point, you’ll need to keep tugging on that shepherd’s crook.

This may require the employing of an editor. Your back cover blurb is a great tool to keep potential readers captivated. Your opening lines should knock their socks off and make them want to know what happens next. Once they’ve come this far and are still showing an interest in your book, don’t let up and disappoint. Make sure each chapter opens with a hook. Disperse hooks throughout so that you can make sure you’re keeping readers sucked into your story or message.

You have lots of opportunities to toss out the bait. With each one, entice them enough so that they want to take a nibble. The nibble can then turn into a bite. Then we want them to want to proceed to the next step in the process: swallowing and digesting. This is basically their buying your book, reading it, and learning from it or being entertained by it. After all, that is the purpose of writing and publishing your book–to share your message or story with others.

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by Sherrie Clark

A cabbie was stopped by a young man in Manhattan who asked, “How do I get to Carnegie Hall?”

“Practice,” replied the cabbie.

So goes it with writing. Write always and always write. As with anything, the more you do it, the better you’ll become. Build those writing muscles so that you can convey your message in the best way possible.

During your training (and your training should be ongoing), you want to make sure you learn and use the proper form so that your writing muscles will grow and develop correctly. Learn the proper rules of grammar and punctuation. Read books in your genre. Read books outside of your genre. Read really bad books too, so that you can learn from their mistakes. Read books about writing. Build your vocabulary and use new words daily and in the proper context.

Talk with other writers and join writing groups and forums. These are places where you can get some great input on your projects as well as meet some good friends. I’ve always said that no one understands a writer like another writer, so in these groups, you’ll find others who “get you” without any defensive explanations. You’ll also learn about some good resources, and as we know, word-of-mouth referrals can be some of the best referrals you can get.

You’ll discover that the more you write, the easier it gets. You’ll find that you’re spending less time agonizing over a word and more time writing your next set of sentences. You’ll be like the athlete who started off slow and awkward but refused to give up. Because of perseverance, determination, and perpetual training, you’ll be able to catch that ball in midair and score as a professional writer and author.

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by Sherrie Clark

Writing a book can be a very exciting journey, but where it ends up is going to depend a lot on effort, and within that effort is you rolling up your sleeves and performing research.

Actually, research isn’t the monster it’s reputed to be. It can be a fun adventure, and oh my, the stuff you’ll learn along the way. Your research will be a huge component in earning you a reputation of being an expert in your subject matter. If your topic is about salmon fishing in Alaska, you need to have your facts accurate about the state, the terrain, the climate, the tools needed, details about salmon, and other parts within your story or message.

On the other hand, including incorrect facts will cause both you and your book to lose credibility. Readers can tell the difference between a book with information that’s been heavily researched and those books with information that may not seem plausible, at best. It’s your responsibility as an author to know your subject matter and do your homework because readers are investing both money in buying your book and time in reading it. If they suspect you just wrote your book without checking and double checking your facts, they may feel like they’ve been sucker punched and put down your book and walk away, maybe for good.

It’s competitive enough out there in the book world, so put your best foot forward. Give your book all of the advantages and credibility as possible. Do your research. The time you invest in learning everything you need to learn about your topic will be conveyed throughout your writing. Readers will be pleased, and very importantly, you’ll possess a world of comfort knowing your book reflects a job well-done.

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by Sherrie Clark

We’ve all heard the words story and plot when it comes to books, but these two terms frequently get confused and are used interchangeably. Actually, they each have a different meaning and a different purpose. As a writer, knowing the difference would behoove you and your readers.

Story is the idea. It’s the emotional while the plot is the physical. In other words, the story tells the what, and the plot tells how the what happens and how the what is done. Confused? Okay, let me try to explain it in another way.

The plot tells and drives the story. It shows how the story unfolds. The plot is the sequence of events. But don’t discount the story because without it, the plot would be boring, just a series of jumping off the cliffs, racing the cars, and buying the engagement rings. As readers, we won’t know the story of why the character jumped off the cliff, raced the car, or bought the engagement ring. Readers will find bonding with the characters difficult and thus the book itself because basically, we don’t bond with action; we bond with characters. Therefore, the story will help readers get more engaged in the plot.

Usually the plot is written around the story. For instance, let’s say we decide to write a romance novel about a female doctor falling in love and marrying a musician in a rock and roll band. That’s the story. Now we need to come up with HOW all of this is going to happen. That’s the plot. Of course, the same story can have different plots, but make sure each one of your plots moves your story forward. If it doesn’t, then you should probably consider making what can sometimes be the difficult decision of deleting that plot or at the very least, changing it.

So recognize which is what, and write your book accordingly. Take time to give your readers captivating plots, but don’t forget your story. They work hand in hand to accomplish your ultimate goal–writing that page turner of a book!


Writing a book can be scary, but our one-on-one coaching with best-selling and award-winning authors will walk you through the process step by step.



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